A dinâmica dos fatores causais na evolução de subsidiárias de multinacionais: a IBM no mercado brasileiro

Sérgio Fernando Loureiro Rezende, Plínio Weller Correa, Angela França Versiani

Resumo


A revisão da literatura de tipologias e desenvolvimento de subsidiárias de multinacionais aponta para a existência de um descompasso entre a maneira de se conceber e ou operacionalizar a evolução da subsidiária e os grupos de fatores causais que atuam neste processo. Enquanto a evolução é usualmente concebida a partir de um enfoque dinâmico, os grupos de fatores causais são enquadrados estaticamente. Tendo este descompasso como ponto de partida, o objetivo do presente trabalho é o de analisar a dinâmica dos grupos de fatores causais na evolução de subsidiárias de multinacionais. Com base no estudo de caso da evolução da subsidiária brasileira da IBM, os resultados indicam que a manifestação dos grupos de fatores de causais é mais complexa do que a retratada pela literatura, estando sujeita a três propriedades: combinação, frequência e posição temporal.

Palavras-chave


Subsidiária; Evolução; Fatores causais; Multinacionais

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DOI: https://doi.org/10.18568/1980-4865.911-21

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