ROCHA, T. V.; SILVA, S. C. THE ADAPTATION VS. STANDARDIZATION DILEMMA: THE CASE OF AN AMERICAN COMPANY IN BRAZIL. Internext, [S. l.], v. 6, n. 1, p. 63–83, 2012. DOI: 10.18568/1980-4865.6163-83. Disponível em: https://internext.espm.br/internext/article/view/116. Acesso em: 24 abr. 2024.