[1]
Moreno, L., Demo, G., Rocha, T.V. and Scussel, F. 2021. Take a Ride on Credibility: The Role of Brand Personality in Users’ Loyalty to Virtual Brands in the Sharing Economy. Internext - International Business and Management Review . 16, 2 (May 2021), 221–237. DOI:https://doi.org/10.18568/internext.v16i2.670.