A dinâmica dos fatores causais na evolução de subsidiárias de multinacionais: a IBM no mercado brasileiro

Autores

  • Sérgio Fernando Loureiro Rezende PUC Minas Programa de Pós-graduação em Administração
  • Plínio Weller Correa IBM Brasil
  • Angela França Versiani PUC Minas Programa de Pós-graduação em Administração

DOI:

https://doi.org/10.18568/1980-4865.911-21

Palavras-chave:

Subsidiária, Evolução, Fatores causais, Multinacionais

Resumo

A revisão da literatura de tipologias e desenvolvimento de subsidiárias de multinacionais aponta para a existência de um descompasso entre a maneira de se conceber e ou operacionalizar a evolução da subsidiária e os grupos de fatores causais que atuam neste processo. Enquanto a evolução é usualmente concebida a partir de um enfoque dinâmico, os grupos de fatores causais são enquadrados estaticamente. Tendo este descompasso como ponto de partida, o objetivo do presente trabalho é o de analisar a dinâmica dos grupos de fatores causais na evolução de subsidiárias de multinacionais. Com base no estudo de caso da evolução da subsidiária brasileira da IBM, os resultados indicam que a manifestação dos grupos de fatores de causais é mais complexa do que a retratada pela literatura, estando sujeita a três propriedades: combinação, frequência e posição temporal.

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Biografia do Autor

Sérgio Fernando Loureiro Rezende, PUC Minas Programa de Pós-graduação em Administração

Doutor em Marketing pela Lancaster University (UK)
Professor do Programa de Pós-graduação em Administração da PUC Minas

Plínio Weller Correa, IBM Brasil

Mestre em Administração pela PUC Minas/Fundação Dom Cabral

Business Development Executive - IBM Brasil

 

Angela França Versiani, PUC Minas Programa de Pós-graduação em Administração

Doutora em Administração pela USP

Professora do Programa de Pós-graduação em Administração da PUC Minas

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Publicado

2014-04-23

Como Citar

Rezende, S. F. L., Correa, P. W., & Versiani, A. F. (2014). A dinâmica dos fatores causais na evolução de subsidiárias de multinacionais: a IBM no mercado brasileiro. Internext, 9(1), 1–21. https://doi.org/10.18568/1980-4865.911-21

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