Modelo de Uppsala: Uma teoria contingente para explicar o surgimento de EMNEs

Renan Henrique Oliveira, Ariane Roder Figueira, Monica Pinhanez

Resumo


O modelo Uppsala é o resultado de uma jornada intelectual em que suposições econômicas foram expurgadas e substituídas por relações comportamentais, de rede, capacidades dinâmicas, efetivação, teorias empreendedoras e institucionais, teorias que pareciam explicar melhor, o processo de internacionalização no atual ambiente de negócios. Este artigo conceitual ilustra como o modelo de Uppsala evoluiu, mostrando as adaptações pelas quais passou e discute se o modelo de Uppsala é contingente o suficiente para explicar o surgimento de EMNEs, um fenômeno que inicialmente intrigou os especialistas em negócios internacionais e questionou a validade de fluxos bem estabelecidos de pensamentos na comunidade empresarial internacional.


Palavras-chave


Modelo de Uppsala; Multinacionais de Mercados Emergentes (EMNEs); Teoria da Contingência;

Texto completo:

PDF (English)

Referências


 Aharoni , Y. (1966). The foreigner Investment decision process. Boston: Havard Business School Press.

 Aharoni, Y. (2014). To understand EMNEs a dynamic IB contigency theory is called for. International Journal of Emerging Market, 377-385.

 Andersen, O. (1993). On the internationalization process of firms: a critical analysis. JIBS, 209-231.

 Andersson, U., Johanson, J., & Vahlne, J.-E. (1997). Organic Acquisitions in the Internationalization Process of the Business Firm. Management International Review, 67-84.

 Augier, M., Kreiner, K., & March, J. G. (2000). Introduction: some roots and branches of organizational economics. Special issue of Industrial and Corporate Change, 555-565.

 Autio, E., Sapienza, H. J., & Almeida, J. G. (2000). Effects of age entry, knowledge intensity, imitability on international growth . Academy of Management journal, 909-924.

 Barkema, H. G., Bell, J. H., & Pennings, J. M. (1996). Foreign Entry, Cultrual Barriers and Learning. Strategic Management Journal, 151-166.

 Bartlett, C. A., & Ghoshal, S. (1989). Managing Across Borders. The Transnational Solution. Boston: Harvard Business School Press.

 Bell, L. (1995). The internationalization of small computer software firms: a further challenge to "stage" theories. European Journal of Marketing, 60-75.

 Cantwell, J. A., Dunning, J. H., & Lundan, S. M. (2010). An evolutionary approach to understanding international business activity: The co-evolution of MNEs and the institutional environment. Journal of International Business Study, 41-44.

 Casson, M. (2016). (in press) Alan Rugman´s methodology. International Business Review.

 Chang, S. J. (1995). International Expansion Strategy of Japanese Firms: Capability Building Through Sequential Entry. Academy of Management Journal, 383-407.

 Chetty, S., & Blankenburg, D. H. (2000). Internationalisation of Small to Medium-Sized Manufacturing Firms: An Network Approach . International Business Review, 77-93.

 Cohen, M. D., & Bacdayan, P. (1994). Organizational routines are stored as procedural memory? Organization Science, 554-568.

 Cohen, W. M., & Levinthal, D. A. (1990). Absorptive capacity: a new perspective on learning and innovation. Administrative Science Quartely, 128-152.

 Cook, K. S., & Emerson, R. M. (1978). Power equity and commitment in exchange networks . American Sociological Review, 721-738.

 Coviello, N. E. (2006). The network dynamics of internatioanal new ventures. Journal of International Business, 713-731.

 Coviello, N., & Munro, H. (1997). Network relationships and the internationalisation process of small software firms. International business review, 361-386.

 Cuervo-Cazurra, A. (2008). the Multinationalization of Developing Country MNEs: The case of Multilatinas. Journal of International Management, pp. 138-154.

 Cuervo-Cazurra, A. (2012). Extending Theory by Analysing Developing Country Multinational Companies: Solving the Goldilocks Debate. Global Strategy Journal, 153-167.

 Cuervo-Cazurra, A., & Genc, M. (2008). Transforming Disadvantages into Advantages: Developing country MNEs in the least developed countries. Journal of International Business, 957-979.

 Cyert, R., & March, J. (1963). The behavioral theory of the firm. Englewood Cliffs: Prentice-Hall.

 da Rocha, A., & da Silva, J. F. (2009). The internationalization of Brazilian Firms: An Introduction to the Special Issue. Latin American Business Review, 61-71.

 Delios , A., & Beamish, P. W. (2000). Ownership Strategy of Japanese Firms: Transactional, Institutional and Experience Influences. Strategic Mangement Journal , 915-930.

 Drauz, R. (2012). In Search of a Chinese internationalization theory: A study of 12 automobile manufacturers. Chinese Management Studies, 281-309.

 Dunning, J. H. (1988). The Ecletic Paradigm of International Production: A resttatement and some Possible Extentions. Journal of International Business Studies.

 Dunning, J. H., & Lundan, S. M. (2008). Multinational Enterprises and the Global, Economy. Cheltenham: Edward Elgar.

 Dunning, J., Kim, C., & Park, D. (2008). Old Wine in new Bottles: a comparison of emerging-market TNCs today and developed country TNCs thirty years ago. In K. Sauvant, The rise of transnational corporations from emergin Markets: Threat or Opportunity? (pp. 158-179). Cheltenham: Edward Elgar.

 Elango, B., & Pattnaik, C. (2007). Building capabilities for international operations through networks: a study of Indian firms. Journal of International Business Studies, 541-555.

 Elango, B., & Pattnaik, C. (2011). Learning Before Making the Big Leap: Acquisition Strategies of Emergin Market Firms. Management International Review, 461-481.

 Ellis, P. D. (2000). Social ties and foreign market entry. Journal of international Business, 443-469.

 Eriksson, K., Johanson, J., Majkgard, A., & Sharma, D. D. (1997). Experiential Knowledge and Cost in the Internationalization Process. Journal of International Business, 337-360.

 Erramilli, M. K. (1991). The Experience Factor in Foreign Market Entry Behaviour of Services. Journal of International Business Studies, 479-501.

 Ford, D. (1979). Developing Buyer-Seller Relationships in Export Marketing. Organisation, Marknad och Samhälle, 291-307.

 Ford, D. (2002). Understanding Business Marketing and Purchasing. London: Thompson Learning.

 Forsgren, M., Holm, U., & Johanson, J. (2005). Managing the Embedded Multinational: A Business Network View. Cheltenham: Edward Elgar.

 Ghosal, S., & Moran, P. (1996). Bad for practice: a critique of the transaction cost theory. Academy of Management Review, 481-510.

 Ghoshal, S., & Bartlett, C. A. (1990). The multinational corporation as an interorganizational network . Academy of Management Review, 603-625.

 Helfat, C. E., Finkelstein, S., Mitchell, W., Peteraf, M. A., Singh, H., Teece, D. J., & Winter, S. G. (2007). Dynamic capabilities. Understanding Strategic Change in Organizations . Malden: Blackwell.

 Ho-Fu Lau. (1992). Internationalization, Internalization, or a New Theory for Small, Low-technology Multinational Enterprise? Europeand Journal of Marketing, 17-31.

 Hörnelll, E., Vahlne, J.-E., & Wiedersheim-Paul, F. (1972). Exports and Foreign establishments. Uppsala: ALmqvist & Wiksell.

 Hymer, S. (1960/1976). The international operations of national firms: a study of direct foreign investment. Cambridge: MIT Press.

 Iglesias, R. M., & Motta Veiga, P. (2002). Promoção da Exportação via Internacionalização das Firmas de Capital Brasileiro. In A. C. Pinheiro, R. Markwald, & L. V. Pereira, O Desafio das Exportações (pp. 367-446). Rio de Janeiro: BNDES.

 Johanson, J., & Mattson, L.-G. (1988). Internalization in Industrial System - a Network Approch. In N. Hood, & J. Vahlne, Strategies in Global Competition (pp. 287-314). New York: Croom Helm.

 Johanson, J., & Vahlne, J.-E. (1977). The Internalization Process of the Firm - A Model of Knowledge Development and Increasing Foreign Market Commitments. Journal of International Business Studies, pp. 23-32.

 Johanson, J., & Vahlne, J.-E. (1990). The Mechanism of Internationalisation. International Marketing Review, pp. 11-24.

 Johanson, J., & Vahlne, J.-E. (2003). Business Relationship Learning and Commitment in the Internationalization Process. Journal of International Entrepreneurship, 83-101.

 Johanson, J., & Vahlne, J.-E. (2006). Commitment and Opportunity development in the Internationalization Process: A Note on teh Uppsala Internationalization Process Model. Management International Review, 165-178.

 Johanson, J., & Vahlne, J.-E. (2009). The Uppsala Internationalization Process Model Revisited: From Liability of Foreigness to Liability of Outsidership. Journal of International Business Studies, 1411-1431.

 Johanson, J., & Wiedersheim-Paul, F. (1975). The Internationalization of the Firm - Four Swedish Cases. The Journal of Management Studies, pp. 305-322.

 Kirzner, I. M. (1973). Competition and Entrepreneurship. Chicago: Chicago University Press.

 Kogut, B. (2000). The network as knowledge: generative rules and the emergence of structure. Strategic Management Journal , 405-425.

 Kogut, B., & Singh, H. (1988). The Effect of National Cultures on the Choice of Entry Mode. Journal of International Business Studies , 411-432.

 Kuada, J., & Sorensen, O. J. (2000). Internationalization of Companies from Developing Countries. New York: International Business Press.

 Kuhn, T. S. (1970). The Structure of Scientific Revolutions. Chicago: The University of Chicago Press.

 Lakatos, I. (1979). O falseamento e a metodologia dos programas de pesquisa científica. In I. Lakatos, & A. Musgrave, A crítica e o desenvolvimento do conhecimento. São Paulo: Cultrix.

 Luo, Y., & Peng, M. (1999). Learning to compete in a transition economy: experience, environmentand performance. Journal of Internation Business Studies, 269-295.

 Luo, Y., & Tung, R. (2007). international Expansion of Emerging market enterprises: A springboard perspective. Journal of international Business Studies, pp. 481-498.

 Luo, Y., & Zhang, H. (2016). Emerging Market MNEs: Qualitative Review and Theoretical Directions. Journal of International Management, 1-18.

 Madsen, T. K., & Servais, P. (1997). The internationalization of Born Globals: An Envolutionary Process? International business Review, 561-583.

 Majkgård, A., & Sharma, D. D. (1998). Client-following and market-seeking strategies in the internationalization of service firms. ournal of Business-to-Business Marketing, 1-41.

 Markwald, R. (2001). O Impacto da Abertura Comercial sobre a Indústria Brasileira: Balanço de uma Década. Revista Brasileira de Comércio Exterior, 7-36.

 Mathews, J. (2006). Dragon Multinationals: New Players in 21st Century globalization. Asia Pacific J Management, pp. 5-27.

 Meyer, K., & Thaijongrak, O. (2013). The dynamics of emerging economy MNEs: how the internationalization process model can guide future research. Asia Pac J Manag, 1125-1153.

 Morck, R., Yueng, B., & Zhao, M. (2008). Perspectives on China´s outward foreign direct investments. Journal of Internationa Business Studies, 337-350.

 Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 20-38.

 Nelson, R. R., & Winter, S. G. (1982). An Evolutionary Theory of Economic Change. Cambridge: 1982.

 Nordstrom, K., & Vahlne, J.-E. (1994). Is the Globe Shrinking? Psuchic Distance and the Establishemnt of Swedish Sales Subsidiaries During the Last 100 Years. In M. Landeck, International Trade: Regional and Global issue. United States: St. Martin´s Press.

 O´Gray, S., & Lane, H. (1996). The Psychic Distance Paradox. Journal of International Business Studies, 309-333.

 Oviatt, B. M., & McDougall, P. P. (1994). Toward a theory of international new ventures. Journal of International Business Studies.

 Panitchpakdi, S. (2008). Foreword. In K. P. Sauvant, The Rise of Transnational Corporations from Emerging Markets: Threat or Opportunity. Massachusetts: Edward Elgar.

 Peng, M. W., Wang, D. Y., & Jiang, Y. (2008). An Institutional-based view of international business strategy: a Focus on emerging economies. Journal of International Business Studies, 920-936.

 Penrose, E. (1959). The Theory of the Growth of the Firm. Oxford: Brasil Blackwell.

 Prahalad, C. K. (2006). The fortune at the Bottom of the Pyramid. Philadelphia: Wharton School Publishing.

 Ramamurti, R. (2009). Why Study emerging-market multinationals? In R. Ramamurti, & J. V. Singh, Emerging Multiantionals in Emerging Markets (pp. 3-22). New York: Cambridge University Press.

 Ramamurti, R. (2009a). What have we learned abourt emerging-market MNEs? In R. Ramamurti, & J. Singh, Emerging Multinationals in Emerging Markets (pp. 399-426). Cambridge: Cambridge University Press.

 Ramamurti, R. (2012). What is Really Different about Emerging Market Multinationals. Global Strategy Journal, pp. 41-47.

 Reuber, A. R., & Fischer, E. (1997). The influence of teh management team´s international experience on the internationalization behaviors of SMEs. Journal of International Business Behaviors of SMEs, 807-825.

 Rugman, A. (2010). Do we need a new theory to explain emerging markets? In K. Sauvant , W. Markets, & G. McAllister, Foreign Direct Investments from Emerging Markets: The Challenge Ahead. New York: McMillan.

 Rugman, A., Verbeke, A., & Nguyen, Q. (2011). Fifty Years of International Business Theory. Management International Review, 755-786.

 Sarasvathy, S. D. (2001). Causation and effectuation: Toward a Theoretical shift from economic inevitability to entrepreneurial contingency. Academy of Management Review, pp. 243-263.

 Teece, D. J. (2012). Dynamic capabilities: Routines versus entrepreneurial action. Journal of Management Studies, 395-1401.

 Teece, D. J., Pisano, G., & Schuen, A. (1997). Dynamic capability and strategic management. Strategic Management Journal, 509-533.

 UNCTAD. (2015). World Investment Report 2015. New York: United Nations.

 Vahlne, J., & Johanson, J. (2017). From internationalization to evolution: the Uppsala model at 40 years. JIBS, 48:1087.

 Vahlne, J.-E., & Johanson, J. (2002). New technology, new business environments and new internationalization process? In V. Havila, M. Forsgren, & H. Hakansson, Critical perspectives on internationalization (pp. 2009-228). London: Pergamon.

 Vahlne, J.-E., & Johanson, J. (2013). The Uppsala Model on Evolution of the Multionational Business Enterprise - From internalization to Coordination of Networks. Multinational Business Enterprise, 189-210.

 Vahlne, J.-E., & Johanson, J. (2014). Replacing Tradicional Economics with Behavioral Assumptions in Constructing the Uppsala Model: Toward a Theory of the evolution of the Multinational Business Enterprise. Multidisciplinary Insights form New AIB Fellows, 159-176.

 Vahlne, J.-E., & Johanson, J. (2014). Replacing tradicional economics with behavioral assumptions in constructing the Uppsala Model: Towards a Theory on teh Evolution of the Multinational Business Enterprise (MBE). In Multidisciplinary Insights from New AIB Fellows. (pp. 159-176).

 Vahlne, J.-E., & Widersheim-Paul, F. (1973). Economic Distance Model and Empirical Investigation. In J.-E. Vahlne, & F. Widersheim-Paul, Export and Foreign Establishments. Uppsala: Department of Business Administration.

 Vahlne, J.-E., Ivarsson, I., & Johanson, J. (2011). The tortuous road to globalization for Volvo´s heavy truck business: Extending the Scope of the Uppsala Model. International Business Review, 1-14.

 Vahlne, J.-E., Schweizer, R., & Johanson, J. (2012). Overcoming the Liability of Outsidership - The Challenge of HQ of the Global Firm. Journal of International Management, 224-232.

 Veron-Wortzel, H., Wortzel, L. H., & Deng, S. (1988). Do Neophyte Exporters Understand Importers? Columbia Journal of World Business, 49-56.

 Wells, L. (1983). Third World Multinationals: The Rise of Foreign Investments from Developing Countries. Cambridge: MIT Press.

 Wiedersheim-Paul, F., Olson, H., & Welch, L. S. (1978). Pre-exporting activity: the first step in internationalization. Journal of International Business Studies, 47-58.

 Williamson, J. (1966). Profit Growth and Sales Maximization. Economica.

 Williamson, P. J. (2015). The competitive advantages of emerging market multinationals: a re-assessment. Critical perspectives on international Business, 216-235.

 Williamson, P. J., & Zeng, M. (2009). Value-for-money strategies in recessionary times: lessons Western businessess must learn from emerging-market companies to suceed - at home and abroad. Harvard Business Review, 67-74.

 Winter, S. G. (2012). Purpose and progress in the theory of strategy: Comments on Gavetti. Organizational Science, 288-297.

 Zafarullah, M., Ali, M., & Young, S. (1998). The internationalisation of the Small Firm in Developing Countries: Exploratory Research from Pakistan. Journal of Global Marketing, 21-40.




DOI: http://dx.doi.org/10.18568/1980-4865.13230-42

Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM

Apontamentos

  • Não há apontamentos.




Direitos autorais 2018 Internext - Revista Eletrônica de Negócios Internacionais da ESPM

Desenvolvido por:

Logomarca da Lepidus Tecnologia

INTERNEXT (e-ISSN: 1980-4865)

ESPM | Escola Superior de Propaganda e Marketing 

Licença Creative Commons
Este obra foi licenciado sob uma Licença Creative Commons Atribuição 3.0 Não Adaptada.


Rua: Dr. Álvaro Alvim, 123 - Vila Mariana - São Paulo - SP - Cep: 04018-010 - e-mail: internext@espm.br

Indexadores e Diretório: