Research on brazilian multinational enterprises: descriptive and predictive analyses

Mario Henrique Ogasavara, Gilmar Masiero, Marcio de Oliveira Mota, Lucas Souza

Resumo


This study attempts to review recent research on the internationalization of Brazilian multinational enterprises (I-BMNEs) based on an analysis of the 174 published articles that have appeared in international and Brazilian academic journals, books, and conference proceedings. The descriptive analysis seeks to undertake a citation analysis as well as to provide a typology of the leading researchers and school affiliations, the predominating theoretical and methodological approaches. This paper also proposes a predictive analysis based on a novel approach of neural network in order to classify features of a manuscript and predict the fit of its publication. We find that the research on I-BMNEs is driven by a small number of leading institutions and researchers which utilize case studies as their research method and have the Uppsala and Eclectic Paradigm models as theoretical framework. The citation analysis shows that authors of foreigner origin are cited from journal publications or translated books. The novel technique and design of the neural network approach was modeled to fit for bibliometric studies and the outcomes of the predictive analysis were able to classify correctly 56.25% of the manuscripts. We conclude by providing a set of recommendations to advance the research on I-BMNEs.


Palavras-chave


Brazilian multinational enterprises; Bibliometric; Citation analysis; Artificial neural network

Texto completo:

PDF (English)

Referências


ALMEIDA, A. Internacionalização de empresas brasileiras: perspectivas e riscos. Rio de Janeiro: Elsevier, 2007.

ARKADER, R. A pesquisa científica em gerência de operações no Brasil. Revista de Administração de Empresas, v. 43, n. 1, p. 70-80, 2003. DOI: http://dx.doi.org/10.1590/S0034-75902003000100008

ARULDOSS, M.; TRAVIS, M. L.; VENKA TESAN, V. P. A reference model for business intelligence to predict bankruptcy. Journal of Enterprise Information Management, v. 28, n. 2, p. 186-217, 2015. DOI: http://dx.doi.org/10.1108/JEIM-09-2013-0069

BARNEY, J. B. Firm resources and sustained competitive advantage. Journal of Management, v. 17, n. 1, p. 99-120, 1991. DOI: 10.1177/014920639101700108

BCG. The BCG 100 new global challengers: how top firms from rapidly developing economies are changing the world. Boston: Boston Consulting Group, 2006.

BCG. The 2008 BCG 100 new global challengers: how top companies from rapidly developing economies are changing the world. Boston: Boston Consulting Group, 2007.

BERTERO, C.O.; CALDAS, M.P.; WOOD-JR, T. Produção científica em administração de empresas: Provocações, insinuações e contribuições para um debate local. Revista de Administração Contemporânea, v. 3, n. 1, p. 147-178, 1999. DOI: http://dx.doi.org/10.1590/S1415-65551999000100009

BERTERO, C.O.; KEINERT, T.M.M. A evolução da análise organizacional no Brasil (1961-93). Revista de Administração de Empresas, v. 34, n. 3, p. 81-90, 1994.

BIGNETTI, L.P.; PAIVA, E.L. Ora (direis) ouvir estrelas!: Estudo das citações de autores de estratégia na produção acadêmica brasileira. Revista de Administração Contemporânea, v. 6, n. 1, p. 105-125, 2002.

BIRKINSHAW J.; HOOD, N.; JONSSON, S. Building firm-specific advantages in multinational corporations: the role of subsidiary initiative. Strategic Management Journal, v. 19, n. 3, p. 221-242, 1998. DOI: 10.1002/(SICI)1097-0266(199803)19:3<221::AID-SMJ948>3.0.CO;2-P

BRENNAN, L. (ed.) The emergence of southern multinationals: their impact on Europe. London/New York: Palgrave Macmillan, 2011.

BUCKLEY, P.J.; CASSON, M.C. The future of the. multinational enterprise. London: Homes & Meier, 1976.

CALDAS, M.P.; TINOCO, T. Pesquisa em gestão de recursos humanos nos anos 1990: Um estudo bibliométrico. Revista de Administração de Empresas, v. 44, n. 3, p. 100-114, 2004. DOI: http://dx.doi.org/10.1590/S0034-75902004000300008

CANABAL, A.; WHITE III, G.O. Entry mode research: Past and future. International Business Review, v. 17, n. 3, p. 267-284, 2008.

CHENG, B., TITTERINGTON, D. M. Neural networks: A review from a statistical perspective. Statistical Science, v. 9, n. 1, p. 2–54, 1994. DOI:10.1016/j.ibusrev.2008.01.003

CHUDNOVSKY, D.; LÓPEZ, A. A third wave of FDI from developing countries: Latin American TNCs in the 1990s. Transnational Corporations, v. 9, n. 2, p. 31-73, 2000.

COOPER, H.M.; LINDSAY, J.J. Research synthesis and meta-analysis. In BICKMAN, L.; ROG, D.J. (org). Handbook of applied social research methods p.315-342. Thousand Oaks, CA: Sage Publications.

DOZ, Y.L.; SANTOS, J.; WILLIAMSON, P. From global to metanational: how companies win in the knowledge economy. Boston: Harvard Business School Press, 2001.

DUBOIS, F.L.; REEB, D.M. Ranking the international business journals. Journal of International Business Studies, v. 31, n. 4, p. 689-704, 2000.

DUNNING, J. H. Trade, location of economic activity and the MNE: A search for an eclectic approach. In: OHLIN, B.; HESSELBORN, P.;

WIJKMAN, P. (Org.). The international allocation of economic activity. p.395-418. London: Macmillan, 1977.

DUNNING, J. H. Toward an eclectic theory of international production: Some empirical tests. Journal of International Business Studies, v. 11, n. 1, p. 9-31, 1980.

DUNNING, J. H. The investment development and third world multinationals. In: KHAN, K.M. (Org.) Multinationals of the South: new actors in the international economy. London/New York: Palgrave Macmillan, 1986.

DUNNING, J. H. The eclectic paradigm of international production: A restatement and some possible extensions. Journal of International Business Studies, v. 19, n. 1, p. 1-32, 1988.

DUNNING, J. H. Multinational enterprises and the global economy. Wokingham: Addison-Wesley, 1993.

DUNNING, J. H.; HOESEL, R.V.; NARULA, R. Explaining the 'new' wave of outward FDI from developing countries: The case of Taiwan and Korea. Research Memoranda 009. Maastricht University: Maastricht Economic Research Institute on Innovation and Technology, 1996.

EISENHARDT, K. Building theories from case study research. Academy of Management Review, v. 14, n. 4, p. 532-550, 1989.

FDC. Ranking das transnacionais brasileiras 2012: Os benefícios da internacionalização. Belo Horizonte: Fundação Dom Cabral, 2012.

FLEURY, A.; FLEURY, M. T. L. Brazilian multinationals: competences for internationalization. London: Cambridge University Press, 2011.

FLEURY, A.; FLEURY, M. T. L. Internacionalização das empresas brasileiras: Em busca de uma abordagem teórica para os late movers. In:

FLEURY, A.; FLEURY, M.T.L. (Org.). Internacionalização e os países emergentes. p. 3-14. São Paulo: Atlas, 2007b.

FLEURY, A.; FLEURY, M. T. L. Internacionalização e os países emergentes. São Paulo: Atlas, 2007a.

FLEURY. A. (Org.) 2010. Gestão empresarial para a internacionalização das empresas brasileiras. São Paulo: Atlas.

FROEMMING, L. M. S.; LUCE, F. B.; PERIN, M. G.; SAMPAIO, C. H. ; BEBER, S. J. N.; TREZ, G. Inventário de artigos científicos na área de marketing no Brasil. Revista de Administração Contemporânea, v. 4, n. 2, p. 159-173, 2000a. DOI: dx.doi.org/10.1590/S1415-65552000000200009

FROEMMING, L. M. S.; LUCE, F. B.; PERIN, M. G.; SAMPAIO, C. H. ; BEBER, S. J. N.; TREZ, G. Análise da qualidade dos artigos científicos da área de marketing no Brasil: As pesquisas survey na década de 90. Revista de Administração Contemporânea, v. 4, n. 4, p. 201-219, 2000b. DOI: http://dx.doi.org/10.1590/S1415-65552000000300011

GOSLING, M.; GONÇALVES, C. A. Ideias metodológicas dos autores de estratégia dos EnANPADs: Uma meta-análise. Revista Eletrônica de Administração, v. 10, p. 1-26, 2004.

HAYKIN, S. Neural networks and learning machines. Toronto: Prentice Hall, 2009.

HOPPEN, N. Sistema de informação no Brasil: Uma análise dos artigos científicos dos anos 90. Revista de Administração Contemporânea, v. 2, n. 3, p. 151-177, 1998.

INKPEN, A.C.; BEAMISH, P.W. An analysis of twenty-five years of research in the Journal of International Business Studies. Journal of International Business Studies, v. 2, n. 4, p. 703-713, 1994. DOI: 10.1057/palgrave.jibs.8490220

JABBOUR, C. J. C.; SANTOS, F. C. A.; BARBIERI, J. C. Gestão ambiental empresarial: Um levantamento da produção científica brasileira divulgada em periódicos da área de administração entre 1996 e 2005. Revista de Administração Contemporânea, v. 12, n. 3, p. 689-715, 2008.

JOHANSON, J.; VAHLNE, J. E. The internationalization process of the firm: A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, v. 8, n. 1, p. 23-32, 1977. DOI: 10.1057/palgrave.jibs.8490676

JOHANSON, J.; VAHLNE, J. E. The mechanism of internationalization. International Marketing Review, v. 7, n. 4, p. 11-24, 1990. DOI: http://dx.doi.org/10.1108/02651339010137414

JOHANSON, J.; VAHLNE, J.E. The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of International Business Studies, v. 40, n. 9, p. 1411-1431, 2009. DOI: 10.1057/jibs.2009.24

JOHANSON, J.; WIEDERSHEIM-PAUL, F. The internationalisation of the firm: Four Swedish cases. Journal of Management Studies, v. 12, n. 3. p. 305-322, 1975. DOI: DOI: 10.1111/j.1467-6486.1975.tb00514.x

KAASTRA, I.; BOYD, M. Designing a neural network for forecasting financial and economic time series. Neurocomputing, v. 10, n. 3, p. 215-236, 1996. DOI: 10.1016/0925-2312(95)00039-9

KATZ, J.; KOSACOFF, B. Multinationals from Argentina. In: LALL, S. (Org.). The new multinationals: The spread of third world enterprises. p.137-219. London: Willey, 1983.

LALL, S. The new multinationals: The spread of third world enterprises. London: Willey, 1983.

LEAL, R. P. C.; OLIVEIRA, J.; SOLURI, A. F. Perfil da pesquisa em finanças no Brasil. Revista de Administração de Empresas, v. 43, n. 1, p. 91-104, 2003. DOI: http://dx.doi.org/10.1590/S0034-75902003000100010

LECRAW, D. J. Direct investment by firms from less developed countries. Oxford Economic Papers, v. 29, n. 3, p. 442-457, 1977.

LI, E.Y. Artificial neural networks and their business applications. Information & Management, v. 27, n. 5, p. 303-313, 1994.

LU, J.W. The evolving contributions in international strategic management research. Journal of International Management, v. 9, n. 2, p. 193-213, 2003. DOI: 10.1016/S1075-4253(03)00006-1

MACHADO-DA-SILVA, C.L.; GUARIDO-FILHO, E.R.; ROSSONI, L. Periódicos brasileiros de administração: Análise bibliométrica de impacto no triênio 2005-2007. RAC-Eletrônica, v. 2, n. 3, p. 351-373, 2008.

MANN, G.; AMHERST, M.; MIMNO, D.; McCALLUM, A. Bibliometric impact measures leveraging topic analysis. Chapel Hill/NC, Proceedings of the 6th ACM/IEEE-CS Joint Conference on Digital Libraries, June, p. 65-74, 2006.

MARQUES, A.; LACERDA, D. P.; CAMARGO, L. F. R.; TEIXEIRA, R. Exploring the relationship between marketing and operations: Neural network analysis of marketing decision impacts on delivery performance. International Journal of Production Economics, v. 153, p. 178-190, 2014. DOI:10.1016/j.ijpe.2014.02.020

MATHEWS, J.A. Dragon multinationals: New players in 21st century globalisation. Asia Pacific Journal of Management, v. 23, n. 1, p. 5–27, 2006. DOI: 10.1007/s10490-006-6113-0

MEIRELES, F.S.; HOPPEN, N. Sistemas de informação: A pesquisa científica brasileira entre 1990 e 2003. Revista de Administração de Empresas, v. 45, n. 1, p. 24-35, 2005. DOI: http://dx.doi.org/10.1590/S0034-75902005000100004

MESQUITA, L.M. Building global knowledge by leveraging local experiences: How to foster cross-country research collaboration in strategy. In: Panel of Academic Division of Strategy in Organizations. Rio de Janeiro: ANPAD, 2008.

MORRISON, A.J.; INKPEN, A.C. An analysis of significant contributions to the international business literature. Journal of International Business Studies, v. 22, n. 1, p. 143-153, 1991.

NOHRIA, N.; GHOSHAL, S. The differentiated network: Organizing multinational corporations for value creation. San Francisco: Jossey-Bass Publishers, 1997.

NÖLKE, A., & TAYLOR, H. Non-triad multinationals and global governance: still a north-south conflict? In: OUGAARD, M.; LEANDER, A. (Org.). Business and Global Governance. London/New York: Routledge, 2010.

NÖLKE, A. Non-triad Multinational enterprises and global economic institutions. In: CLAES, D.H.; KNUTSEN, C.H. (Org.). Governing the global economy: Politics, institutions, and economic development, London/New York: Routledge, 2011.

OLIVEIRA-JUNIOR, M.M. (Org.) Multinacionais brasileiras: Internacionalização, inovação e estratégia global. Porto Alegre: Bookman, 2010.

PAPAVLASOPOULOS, S.; POULOS, M.; BOKOS, G. Towards constructing a bibliometric cited distance factor for an article using an Elman neural network. Collnet Journal of Scientometrics and Information Management, v. 3, n. 1, p. 17-29, 2009. DOI: 10.1080/09737766.2009.10700861

PAPAVLASOPOULOS, S.; POULOS, M.; KORFIATIS, N.; BOKOS, G A non-linear index to evaluate a journal’s scientific impact. Information Science, v. 180, n. 1, p.2156-2175, 2010. DOI: 10.1016/j.ins.2010.01.018

RAMAMURTI, R. What have we learned about emerging-market MNEs?, Paper prepared for Conference on Emerging Market Multinationals: Outward FDI from Emerging and Developing Economies, 9-10 October 2008, Copenhagen: Copenhagen Business School, 2008.

RAMAMURTI, R.; SIGH, J. Emerging multinationals in emerging markets. Cambridge: Cambridge University Press, 2009.

RAMSEY, J.; ALMEIDA, A. A ascensão das multinacionais brasileiras. Rio de Janeiro: Campus, 2010.

ROBSON, C. Real world research: a resource for social scientists and practitioner-researchers. Oxford: Willey-Blackwell, 2002.

ROCHA, A. A internacionalização das empresas brasileiras: estudos de gestão internacional. Rio de Janeiro: Mauad, 2002

ROCHA, A. As novas fronteiras: a multinacionalização das empresas brasileiras. Rio de Janeiro: Mauad, 2003.

ROCHA, A.; SILVA, J. F.; CARNEIRO, J. Expansão internacional das empresas brasileiras: Revisão e síntese. In: FLEURY, A.; FLEURY, M.T.L. (Org.). Internacionalização e os países emergentes. p.183-197. São Paulo: Atlas, 2007.

RODRIGUES, S. B.; CARRIERI, A. P. A tradição Anglo-Saxônica nos estudos organizacionais brasileiros. Revista de Administração Contemporânea, v. Special Edition, p. 81-102, 2001.

SAUVANT, K.P. New sources of FDI: The BRICs outward FDI from Brazil, Russia, India and China. Journal of World Investment and Trade, v. 6, p. 639-709, 2005.

SAUVANT, K.P. The rise of TNCs from emerging markets: Threat or opportunities? Cheltenham: Edward Elgar, 2008.

SAUVANT, K.P.; MCALLISTER, G.; MASCHEK, M. Foreign direct investments from emerging markets. London/New York: Palgrave Macmillan, 2010.

SCHETININ, V. A. A learning algorithm for Evolving Cascade Neural Networks. Neural Processing Letter, v. 17, p. 21-31, 2003.

SMITH, K.A.; GUPTA, J. N. D. Neural networks in business: techniques and applications for the operations researcher. Computers & Operations Research, v. 27, n. 11, p. 1023-1044, 2000. DOI: doi:10.1016/S0305-0548(99)00141-0

TANG, T.C.; CHI, L.C. Neural networks analysis in business failure prediction of Chinese importers: A between-countries approach. Expert Systems with Applications, v. 29, n. 2, p. 244-255, 2005. DOI: doi:10.1016/j.eswa.2005.03.003

TONELLI, M. J.; CALDAS, M. P.; LACOMBE, B. M. B.; TINOCO, T. Produção acadêmica em recursos humanos no Brasil: 1991-2000. Revista de Administração de Empresas, v. 43, n. 1, p. 105-122, 2003. DOI: http://dx.doi.org/10.1590/S0034-75902003000100011

TRZESNIAK, P. As dimensões da qualidade dos periódicos científicos e sua presença como instrumento da área da educação. Revista Brasileira de Educação, v. 11, n. 32, p. 346-361, 2006. http://dx.doi.org/10.1590/S1413-24782006000200013

UNCTAD. UNCTADStat, United Nations Conference on Trade and Development, 2014. Disponível em http://unctadstat.unctad.org, Acesso em 07 novembro 2014.

VASCONCELLOS, E. (Org.). Internacionalização competitiva: Braskem, CCR, CSN, Dixtal, Embraer, Natura. São Paulo: Atlas, 2008a

VASCONCELLOS, E. (Org.). Internacionalização, estratégia e estrutura: o que podemos aprender com o sucesso da Alpargatas, Azaléia, Fanen, Odebrecht, Voith e Volkswagen. São Paulo: Atlas, 2008b.

VERGARA, S. C.; CARVALHO, D. D. S. Nacionalidade dos autores referenciados na literatura brasileira sobre organizações. Revista Brasileira de Administração Contemporânea, v. 1, n. 6, p. 170-188, 1995. DOI: http://dx.doi.org/10.1590/S1415-65552001000500006

VERGARA, S. C.; PINTO, M. C. S. Referências teóricas em análise organizacional: Um estudo das nacionalidades dos autores referenciados na literatura brasileira. Revista de Administração Contemporânea, v. Special Edition, p. 103-121, 2001.

VERNON, R. International investment and international trade in the product cycle. Quarterly Journal of Economics, v. 80, n. 2, p. 190–207, 1966. DOI: 10.2307/1880689

VIEIRA, F. G. D. Narciso sem espelho: A publicação brasileira de marketing. Revista de Administração de Empresas, v. 43, n. 1, p. 81-90, 2003. DOI: http://dx.doi.org/10.1590/S0034-75902003000100009

VISHWAKARMA, K.P. A neural network to forecast business cycle indicators. Mathematics and computers in simulation, v. 39, n. 3, p. 287-291, 1995.

WELLS, L.T. Third world multinationals: the rise of foreign direct investment from developing countries. Cambridge: MIT Press, 1983.

WERNER, S. Recent developments in international management research: A review of 20 top management journals. Journal of Management, v. 28, n. 3, p. 277-305, 2002. DOI: 10.1177/014920630202800303

WILSON, R.L.; SHARDA, R. Bankruptcy prediction using neural networks. Decision support systems, v. 11, n. 5, p. 545-557, 1994. DOI: 10.1016/0167-9236(94)90024-8

WONG, B.K.; BODNOVICH, T.A.; SELVI, Y. Neural network applications in business: a review and analysis of the literature (1988-95). Decision Support Systems, v. 19, n. 4, p. 301-320, 1997. DOI: 10.1016/S0167-9236(96)00070-X

WONG, B. K.; LAI, V. S.; LAM, J. A bibliography of neural network business applications research: 1994–1998. Computers & Operations Research, v. 27, n. 11, p. 1045-1076, 2000. DOI: 10.1016/S0305-0548(99)00142-2

WRIGHT, M.; ILATOTCHEV, I.; HOSKISSON, R. E.; PENG, M. W. Strategy research in emerging economies: challenging the conventional wisdom. Journal of Management Studies, v. 42, n. 1, p. 1-33, 2005. DOI: 10.1111/j.1467-6486.2005.00487.x

ZHANG, G.; PATUWO, B. E.; HU, M. Y. Forecasting with artificial neural networks: The state of the art. International journal of forecasting, v. 14, n. 1, p. 35-62, 1998. DOI: 10.1016/S0169-2070(97)00044-7




DOI: http://dx.doi.org/10.18568/1980-4865.10264-81

Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM

Apontamentos

  • Não há apontamentos.




Direitos autorais 2015 Internext - Revista Eletrônica de Negócios Internacionais da ESPM

Desenvolvido por:

Logomarca da Lepidus Tecnologia

INTERNEXT (e-ISSN: 1980-4865)

ESPM | Escola Superior de Propaganda e Marketing 

Licença Creative Commons
Este obra foi licenciado sob uma Licença Creative Commons Atribuição 3.0 Não Adaptada.


Rua: Dr. Álvaro Alvim, 123 - Vila Mariana - São Paulo - SP - Cep: 04018-010 - e-mail: internext@espm.br

Indexadores e Diretório: