Framework da estratégia de expatriação no âmbito do indivíduo, da organização e do ambiente internacional

Márcia Zabdiele Moreira, Júlia Luz Norões, Mário Henrique Ogasavara

Resumo


Gestores expatriados têm papel importante ao implementarem os objetivos estratégicos das empresas multinacionais (BEAMISH; INKPEN, 1998). Nesse estudo, teve-se como objetivo analisar a estratégia de expatriação nos seus três âmbitos - do expatriado, da empresa multinacional e do ambiente internacional. Esses elementos têm sido abordados de forma segregada na literatura. As empresas multinacionais, além de verificarem as condições internas referentes aos recursos (Barney, 1991), também precisam determinar os componentes fundamentais que permeiam as questões do indivíduo que influenciarão os fatores determinantes da designação de pessoal da subsidiária estrangeira. O nível institucional e a distância cultural são fatores externos, contudo, afetam o nível da organização e, consequentemente, do indivíduo. A contribuição do estudo consistiu na elaboração de um framework e na proposição de uma nova visão sobre o tema que contempla as perspectivas da estratégia global propostas por Peng (2012), entretanto, destacando o papel das pessoas no processo de expatriação.


Palavras-chave


Estratégia de Expatriação; Empresa Multinacional; Ambiente Internacional

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DOI: http://dx.doi.org/10.18568/1980-4865.9181-100

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