Relacionamentos em cadeia de suprimentos internacionais de multinacional: O caso Marfrig em suas unidades na Argentina, Brasil e Uruguai

Adriana Troczinski Storti, Luciana Marques Vieira

Resumo


Estudos voltados a compreender as características dos relacionamentos que ocorrem entre empresas envolvidas em cadeia de suprimentos são oportunos no momento em que cresce a atuação de empresas no exterior. Este artigo visa conhecer e comparar a presença e o alinhamento de informação em termos de cooperação, envolvimento, confiança, coordenação e comunicação nos relacionamentos em cadeia de suprimentos argentina, brasileira e uruguaia de uma multinacional sediada no Brasil. Desenvolveu-se um modelo de análise e, por meio de entrevistas aos integrantes dessas cadeias, encontraram-se resultados com baixa presença e desalinhamento de informação, podendo prejudicar novas estratégias sob a perspectiva da SCM.

Palavras-chave


Relacionamentos; Cadeia de suprimentos; Multinacional; Carne bovina

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Referências


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DOI: http://dx.doi.org/10.18568/1980-4865.8261-82

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